The main point in Aleh’s article that is still applicable to Google Allo is that people search for things differently in voice than they do when typing into their regular search engine. It is much more conversational, while also more focused on keywords at the same time. For instance, a voice command is much more likely to be “Where is a Chinese restaurant near me?” versus a text search that might just be “Chinese food.” This is why it’s important to use conversational keywords in your website content. To elaborate on the Chinese food example, phrases like “Chinese Buffet in Leawood, Kansas” is going likely do better in text over voice search. Additionally, adding more conversational phrases like “China Star serves Chinese food in Leawood, Overland Park, and Shawnee” may better fit voice searchers’ needs. To further elaborate on this, it’s crucial to use rich snippets in your Google Allo SEO efforts. Verve Search has a good overall guide on Microdata and Rich First page google Guaranteed Snippets, and Hall Analysis has a good schema creator tool that’s easy to use. While Rich Snippets aren’t a requirement to good SEO (e.g. you aren’t going to get penalized for not using them ), they can help your site’s content get better displayed in search results, which may lead to better Google Allo SEO.
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